Problem: Joe is given an ice cream cone and asked to name the flavor. He has trouble finding the right word to describe it but says it reminds him of a sweet orange, even though he knows it is not orange. He remembers that the word he's looking for rhymes with aquamarine. What is Joe experiencing? Affective priming Tip-of-the-tongue phenomenon Word frequency effect Orthographical processing Phonemic restoration effect. Need Assignment Help?