What is environmental scanning


Assignment: Busness Policy

1. Perform a mini situation analysis by stating one strength, one weakness, one threat and one opportunity to your choice of a fast-food restaurant. what were the specific strategies used to achieve differential advantage? Is that differential advantage sustainable against competition.

2. Most universities have a mission statement. write a mission statement for Touro College university. Does having a comprehensive mission cause high performance? Justify your answer.

3. What is environmental scanning and describe how the environment affects marketing in relation to the automobile detailing business.

4. Explain Henry Mintzberg's concept of 5-Ps in own words with examle.

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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Business Management: What is environmental scanning
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