Problem
"Dr Pepper Snapple Group 2011: Fighting to Prosper in a Highly Competitive Market" Please respond to the following:
The case study outlines six specific strategies that the firm has chosen to support its strategic direction. Determine which strategy is most likely to benefit the firm-Improve operating efficiency. Explain your rationale.
Briefly outline at least one other strategy the firm could take to support its strategic direction-Leverage its integrated business mode. Illustrate why this new strategy would be successful.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.