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What is customer relationship management

Discussion Post: Customer Relationship Management

What is customer relationship management (CRM)? How are firms integrating this information into their marketing and general business practices? Provide an example of CRM in a firm.

Explain why, while offering an opinion with an example to support it.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: What is customer relationship management

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