Assignment: Health Care Marketing
You have been hired as an outside consultant for a public and large, durable medical equipment and medical supply company. The company specializes in a wide range of medical supplies and equipment. Some of its most profitable offerings include hospital bed rental to private residents, wheelchairs, walkers, scooters, and other mobility equipment. However, the company has come to realize that competition is increasing, and its market share is shrinking. The company noted that most of its customers are new customers, and very few are repeat customers. The company is concerned with customer loyalty. The medical supply company Chief Marketing Officer has asked you to develop a plan to improve customer loyalty.
Complete the following:
Create a plan of 3 to 4 pages, not including the title page and reference page that includes the following:
• Describe and critically analyze at least five contemporary best practices to improve customer loyalty in a healthcare organization.
• Be sure to discuss the (multiple) benefits that loyal, and repeat customers offer healthcare organizations.
• Develop and defend at least four recommendations for the medical supply company based on your research on improving customer loyalty. Include a brief overview of how each recommendation would be implemented at the company.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.