Discus the below:
• What is business research? Why should there be any question about the definition of research?
• What is the difference between applied research and basic or pure research? Use a decision about how a salesperson is to be paid, by commission or salary and describe the question that would guide applied research versus the question that would guide pure research?
• Sales force manager should be informative enough to decide which one is better generating own custom motivational program or purchasing from a consulting firm? What are the dilemmas the manger faces in selecting either of these alternatives?
• Propose the concepts and constructs that you might use to study this phenomenon