What is brand proliferation and why is it, Operation Management

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What is brand proliferation and why is it

What is brand proliferation, and why is it occurring? Why do consumer sales promotions become more commonplace in the face of rampant brand proliferation? Why do trade sales promotions become more frequent when there is excessive brand proliferation.

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Operation Management: What is brand proliferation and why is it

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Operation Management: What is brand proliferation and why is it

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