What is brand equity how is brand equity built and managed, Operation Management

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What is brand equity how is brand equity built and managed

This a three part question: a) what is brand equity?, b) how is brand equity built and managed?, and c) discuss a brand that you have purchased, in any product/service category, that you believe has strong brand equity. Explain or clearly state why your reasons relate to the theory that you included in parts 1 and 2.

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Operation Management: What is brand equity how is brand equity built and managed

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