Use the five product characteristics to analyze the rate of


1. Use the five product characteristics to analyze the rate of adoption for music-based games.

2. This is a three-part question: a) define positioning strategy, b) explain why differentiation is an integral part of positioning, and c) discuss why marketers might change a positioning strategy over the course of a product/services life-cycle. Use a specific product or service to illustrate your argument.

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Operation Management: Use the five product characteristics to analyze the rate of
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