Assignment: Human Resources & Development
Select and visit four company websites of your choice (not including the textbook example of McDonald's) and review their approach to employer branding and recruitment. Conduct research to gather information to address but not limited to the following questions:
i. Of the four companies, identify one that is exemplary (i.e., makes you want to apply) and one that requires improvement (i.e., makes you question whether you would want to work there). What were your reasons for making these choices?
ii. How have these companies incorporated social media to support their branding?
iii. What best practices are being used? (refer to best practices suggested throughout Chapter 6 of the textbook).
iv. What is being done (if anything) to recruit a more diverse workforce?
v. What type of external recruitment methods do these companies use on these websites? Do they use recruitment websites like indeed.ca or LinkedIn? What is the usefulness of this type of recruitment websites to potential candidates?
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.