Assignment:
Read the following chapter: Harlequin Enterprises: The Mira Decision
Harlequin Case
1. Apply the VRIO framework to Harlequin in series romance fiction. Why has Harlequin been so successful?
a. What is your assessment of Harlequin's value chain? How does Harlequin create and capture value?
b. How difficult is it to imitate what Harlequin does in series fiction? Why? How likely are competitors to imitate Harlequin?
2. What is your assessment of the single-title market opportunity for Harlequin?
a. Does Harlequin have the necessary capabilities to compete in this market?
b. Can Harlequin create a competitive advantage in single-series fiction?
3. Should Harlequin enter the single series market?
Attachment:- Evaluating a Firm’s Internal Capabilities.zip