Assignment
1. Identify five resources or capabilities that allow you to contrast Ashley with its closest competitors.
2. Using your answers in (1), conduct a complete VRIO analysis of Ashley Furniture.
3. Based on your VRIO analysis, which strengths (weaknesses) create competitive advantages (disadvantages).
4. What is Ashley Furniture's business level strategy?
5. Based on your VRIO analysis, how effective is this business strategy (i.e., to what extent does this strategy generate more competitive advantages than disadvantages)?
Article: U.S. Furniture Survivor Tries to Go Global --- As family-owned Ashley outgrows the McMansion, it turns its sights on Asia by Hagerty, James R. Wall Street Journal.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.