What is apples integrated marketing communication promotion, Operation Management

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What is apples integrated marketing communication promotion

What is Apple's integrated marketing communication (Promotion) Strategy?

Overall IMC strategy, IMC objectives, and budget:

Consumer promotion elements

Advertising strategy:

Public relations/publicity strategy:

Personal selling strategy:

Consumer sales promotion (pull) strategy:

Trade (channel) promotion elements

Advertising strategy:

Public relations/publicity strategy:

Personal selling strategy:

Trade sales promotion (push) strategy:

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Operation Management: What is apples integrated marketing communication promotion

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