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What is and give examples of sales resistance

Discussion Post

• What is and give examples of sales resistance?
• Why would you say it is important to anticipate and overcome buyer concerns and resistance?
• Describe AND give examples of the five major types of sales resistance.
• What is the LAARC method? How can it be used to overcome buyer resistance?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: What is and give examples of sales resistance

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