What is a strategic alliance, Marketing Management

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What is a strategic alliance

Assignment:

Q1. What is a strategic alliance? A strategic alliance is a partnership formed between two organizations to create a competitive advantage.

Q2. Which two marketing functions represent exchange functions? Buying and selling are exchange functions.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: What is a strategic alliance

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