Creating direct communication with customers


Assignment:

Why are interactive and social marketing important tools for marketers? Interactive marketing technologies create direct communication with customers, allow larger exchanges, and put the customer in control. Social marketing media (Facebook, Twitter, for example) let companies show customers they are listening and will respond quickly.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include  references.

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Marketing Management: Creating direct communication with customers
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