Assignment: Kodak's Downfall
Length: 5 to 6 pages.
Use the assigned course textbook (as the primary source) and the article(s) attached to answer the following questions about Kodak.
o Who was Kodak? Include a brief history of the company.
o Can you describe the leadership at Kodak?
o What environmental pressures did Kodak face?
o Did Kodak respond to environmental pressures? How?
o What Internal Organizational drivers were present at Kodak?
o In Ch. 4 there are a number of diagnostic models. Select one of the models and apply it to Kodak. Describe step-by-step how this model would have given Kodak a competitive advantage.
o Assess the depth of change.
o Analyze whether Kodak's vision and mission were not effective. Was there a relationship between Kodak's vision, organizational change and Kodak's failure?
o Do not forget a strong conclusion?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.