Problem:
The product development team at XYZ Fireworks Company has worked on several modifications for their unique backyard fireworks. The most promising development is a new type of sparkler that explodes into five different colors. Based on the positive feedback from employees who home tested the fireworks, management thinks the new home based fireworks will be a major seller. It has been decided to test market the product. If you were the CEO, what information would you want from the test market? What constraints would you want the test-marketing to operate under and why?