Internal consistency issues using multi-item scaling


Problem:

You are at the stage of development of the questionnaire, survey, or interview questions. The research question is the acceptance by the business community of a two year undergraduate degree in business as is being proposed in the United Kingdom, rather than the four year undergraduate degree in business as conducted in much of North America.

When developing the scale, there are internal consistency issues if using multi-item scaling. What is the appropriate way to assess the internal consistency of a multi-item scale with sets of items designed to measure different aspects of the multi-dimensional construct established in the research question?

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Marketing Management: Internal consistency issues using multi-item scaling
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