Research Customer Defection
Access professional management blogs (Bloomberg, Businessweek, Inc or other) that provide information on how companies can improve customer service and compare 2 that talk about defection and dissatisfaction. Discuss and relate information from your textbook while you answer the following:
What information related to customer service, did the blogs contain?
Did one seem more effective at strategizing than the other; or use more techniques outlined in your text? Explain.
Did they provide strategies to improve relationships with their customers and are there other strategies in your text that were ignored by the blogs?
Prepare your References page as noted in the instructions above.