Assignment:
1. As of January 2020, what industry is Topgolf in? Is Topgolf a disruptor in that industry? If yes, describe in what ways(s) and with what effect? If no, explain your answer.
2. What were the growth accelerators and inhibitors during Eras #3 and #4?
3. When you consider Topgolf's current strategy to sizably broaden beyond Topgolf facility-based golf surrounded experiences, what are the (i) opportunities and (ii) challenges for Topgolf?
4. Assume that Topgolf is planning an IPO. Assume you are an advisor to Erik Anderson who will lead the road show:
(i) What would be the three most important concerns that potential investors likely will raise in Anderson's presentations?
(ii) For each of the concerns in (i), what are the most compelling responses you will plan to give?
Readings:
Topgolf: Building A Global Sports Entertainment Community
By Ejaz Sunsara