Problem
• Part I: Sport sponsorships, advertisements, and endorsements. List and provide a short description for all 3 types.
• Part II: Find one example (sports sponsorship, advertisement or endorsement) that went wrong. Describe it and provide a link as well.
• Part III: Sports consumer incentivization is an ever-popular topic in sports. After you read the chapters and reviewed the slides I want you to describe what incentivizes you as a fan to attend sporting events? If you haven't attended any sporting events yet, what would it take to get you there? You can describe any sports you want but please give examples. Also, what do you think college and/or professional sports teams can do to further incentivize fans to attend sporting events? It gets harder and harder each year with the development of technology and the access fans have from their home.