Assignment: Analysis of Marketing Campaigns
Competency
Compare and contrast new social media marketing trends with more traditional forms of advertising.
Instructions
We have been looking at successful ad campaigns using social media. Let's apply this directly and see how this compares with older methods of advertising.
Choose a recent social media campaign, possibly one you interacted with. Below are some possible examples:
i. ALS #IceBucketChallenge
ii. Always #LikeAGirl
iii. Coca-Cola #ShareaCoke
iv. IKEA bookbook video
v. McDonald's Super Bowl 2015
vi. Taco Bell #OnlyInTheApp
vii. Virgin America Boo videos
Then consider an older commercial, before social media was (as big) an influence. You can look at famous ads on YouTube.
In a minimum of 3 pages, please do the following:
i. Provide an introduction with a summary of the ads you have chosen, and an explanation of what the stated intent behind the ad is.
ii. From there, look at what the ad actually says (like a beer ad might actually be demonstrating that women are sex objects).
iii. Describe how social media plays into the intent and the actual message. What's different between the two you chose?
iv. What made the ads successful (or not successful)?
v. What ideas and opinions do you have about the product or brand after reviewing the ads?
vi. What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?
vii. Summarize your analysis.
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.