Question: Answer the following questions in your analysis/recommendation:
1) What future actions can Qantas take to build a positive public perception of the brand?
2) Identify the important factors for an organization to consider when using social media, such as Twitter, for contest or other public relations initiatives. Use 3-5 secondary sources to support your analysis.
3) Using the Communication Plan Template below, devise a course of action for Olivia Worth to recommend to Qantas management.