Solved: What forms of direct marketing does ll bean employ, Marketing Management

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What forms of direct marketing does ll bean employ

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Read the Video Case "L.L. Bean: Open 24/7, Click or Brick". Create a 500 words response that addresses the following questions:

• What forms of direct marketing does L.L. Bean employ?

• What additional forms of direct marketing should L.L. Bean employ and why?

• Do you think L.L.Bean's web site will ever entirely take the place of its mail-order catalog? Why or why not?

• What types of locations do you think would be most appropriate for future L.L. Bean stores and why?

YouTube Videos:

"L.L.Bean 100th Anniversary"
"LL Bean".

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

Attachment:- L-L-Bean.rar

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Marketing Management: What forms of direct marketing does ll bean employ

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