Discussion Post
For this Discussion Forum, you should consider any one company's (or organization's) website to show how their marketing reflects (or does not reflect) the company's strategic planning.
• What does not work? ... does not work right? ... does not work the way I expected?
• What doesn't make sense? What is difficult to use? ... to see? .. to understand? Is it confusing? Is it hard to read?
• Does the website accomplish its purpose? How well does it accomplish its purpose?
• Is it credible? Is it trustworthy? Does it support its claims with facts? Is it competitive? Is it sales or PR hype? .. or is it the real deal?
• How does it compare to other websites of competitors? How does it match up against "best practices" in design and content presentation?
• What are its best, most positive features? ... its worst, most negative features?
• Does it take advantage of the "best practices" use of technology and methods; e.g., search, SEO, hyperlinks, social media, shopping cart, customer feedback, loyalty programs, blogs, displays on multiple devices (including mobile devices), etc.
• No website is perfect. Each website could be improved. So how would I make it better?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.