What factors you consider before taking the company global, Business Management

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What factors you consider before taking the company global

Problem

If you are the newly appointed CEO of Burberry and you are asked to take Burberry to the host country (country assigned to you). What factors would you consider before taking the company global? Will it be easy or difficult to take the company to the host country? Provide an explanation.

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Business Management: What factors you consider before taking the company global

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