Assignment
1. Social media and search engine sites have moved from a CPC to a CPM business model for selling advertisements. Describe the difference between CPC and CPM and describe why sites that offer advertising are moving to the CPM business model.
2. When considering an investment in a startup tech company, what factors should you consider after target market and problem solving?
3. Describe the concept of net neutrality. Take a "pro" or "con" position and support your position in your answer. Be sure to give both tech and business reasons for your position.
4. What are the factors to be considered by managers when making a make, buy, or rent decision to satisfy the IT needs of their firms?
5. What issues are faced by firms who try to use predictive systems? What factors go into the potential inability of these systems in accurately predicting the future business environment?
6. What are the various types of online advertising fraud being perpetrated by fraudsters? List and describe at least three types.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.