This week, you begin your second two-week collaboration in which you consider our own purchasing behaviour as consumers and compare it with the purchasing behaviour of an organisation.
What factors influence your purchasing decisions, and how would those decisions change if you were buying not just for yourselves, but for an entire organisation? By examining the purchase of a computer or mobile device, you and your colleagues will gain a better understanding of these processes and the importance of customer insight in a successful marketing strategy.
To prepare for this Collaboration:
- Review both customer and business buying-decision processes in your notes and readings, paying close attention to how these processes differ from each other.
Collaboration:
By Saturday (Day 3)
For your Initial Response, in 300 words, address the following:
- Consider the last time you bought a computer or mobile device for accessing the Internet. What were the major factors that influenced your behaviour as you moved through the buying-decision process? Why were these factors important to you?
- Now consider how you would approach this decision if you were responsible for buying this type of equipment for an organisation for which you worked to be used by all of its employees. How would the buying process and the factors that would influence your decision be different from your own personal purchase?