What factors influence the adoption of innovations


In this graded assessment, you are expected to provide detailed, researched and thorough responses to each question.

Your submission should be in APA format, with a minimum of 150-200 words for each question.

1. What factors influence the adoption and diffusion of innovations? (50 points)

2. What methods of forecasting technology and markets are available, and what are their relative advantages and disadvantages?

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Marketing Management: What factors influence the adoption of innovations
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