Problem
Critique an ad from the Superbowl.
1) Give a link to the ad (or a short description with the look and feel.)
2) Dissect the ad: Why does the ad exist / What was the company trying to accomplish / What was being said / What was being sold / Who was the ad targeting / How did it make the audience feel.
3) Use what you've learned in the class to discuss:
a) What factors did the ad use to influence consumer behavior?
b) What worked? (Strength)
c) How the ad can be improved? (Weakness/Opportunity)