What factors contributed to the experience


Discussion Post: Services Marketing

Think about a good or bad service experience that you have had. Briefly describe the experience. What factors contributed to this experience? What changes could have been made to make this an even better service experience? Why is service marketing important?

The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: What factors contributed to the experience
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