Discussion Post
Think of a transformational new business such as Starbucks, Netflix, Blue Apron, or Amazon (please note that these are only examples--you may choose one of these or another business that you see as transformational). Use a different business from those used for other discussion questions and cases. Answer the following questions for the business you select:
• How is the business different from what came before? What was similar to what came before?
• Was there an innovator advantage? Explain your answer. If there was an innovator advantage, how long did it last?
• Evaluate the level of competition in that particular industry today (this should be related to the 2nd part of the previous question).
• As competition increases, these transformational businesses must continue to adapt. What specific recommendation do you have for your selected company to keep it competitive?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.