Assignemnt
1. If a small business' break-even analysis reveals the break-even volume to be 10,000 units at a price of $10, should it price its product at $10? Support your answer. (Suggested length: 100 to 200 words)
2. In addition to a small business owner's own cost and revenue analyses, what external factors should an entrepreneur consider when choosing a pricing strategy? Explain why for each factor. (Suggested length: 150 to 200 words)