Question: 1. What evidence is presented in the Bringing Research to Life vignette of efforts to understand the management dilemma?
2. Apply the principles in Exhibit 1-4 to the research scenario in question.
Question: As area sales manager for a company manufacturing and marketing outboard engines, you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the domestic (U.S. or Canadian) market. Discuss key issues and concerns arising from the fact that you, the manager, are also the researcher.