Question: 1. Toyota had a major problem with unexplained acceleration in several of its top models in 2010. It closed down production and stopped sales of multiple models. What types of research might Toyota have conducted to make these decisions?
2. You have received a business research report done by a consultant for your firm, a life insurance company. The study is a survey of customer satisfaction based on a sample of 600. You are asked to comment on its quality. What will you look for?