What elements make a public health campaign successful


Discussion Post

In 2006, after a year of trying to promote a public health campaign to reduce public consumption of trans fats in restaurants, the New York City Department of Health & Mental Hygiene saw no change in rate of trans fat usage across the city.

Directions

Carefully read the assigned case study and answer the assigned questions for the case.

a) Should public health officials ban certain foods, or should the decision whether or not to eat those foods be left to the consumer? Why or why not? (note: this question should take up majority of your response)

b) Salt, sugar and a host of other foods are also unhealthy; some people felt the department randomly decided to focus on trans fat. Why do you think the department decided to restrict the use of trans fats as opposed to other ingredients?

c) What elements make a public health campaign successful? How much does the science matter in a public health campaign?

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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