Assignment:
Demographic Site Analysis
The demographic site analysis provides a summary of a specific market area. For this paper component, you will choose a specific geographic area (locality; zip code, or census tract) and prepare a demographic profile of the people who live in that area from data available at the website of the US Census Bureau (www.census.gov) or other reputable demographic sources (for example, the local Chamber of Commerce, state hospital association, or other government sources). This profile should provide specific demographic information about the population, including relevant facts and figures. For example, you might include information on population growth, gender, race/ethnicity, education level, marital status, age ranges, or income ranges. If available, you might also include data regarding health characteristics of your market population. This data is sometimes available from local or state health departments or national health registries (such as the CDC). You are encouraged to include graphs or charts that help describe the demographics of your geographic area (at least one is required).
You will also include a brief overview of the healthcare organizations currently serving this market. Briefly identify and describe the hospitals, clinics, or other healthcare service providers in this area.
After preparing the demographic and market profile, you will then analyze potential healthcare needs one might anticipate in this geographic area. Your analysis should address the following questions:
1. What does this demographic profile tell you about potential healthcare utilization and health behaviors?
2. What does the profile tell you about the needed healthcare services or products?
3. Are all these needs currently being met by the existing healthcare organizations? If not, which needs might represent a market opportunity?
The length of the Demographic Site Analysis should be 600 to 800 words. You should cite all sources in APA style, both in-text and at the end of the document. You are required to have at least three sources to support this component of the course paper (you will need at least 10 references for the full course paper).