What do you think your custom metric is useful for write a, Marketing Management

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What do you think your custom metric is useful for write a

Assignment: Abobe Analytics and Google Analytics Calculated Metrics

ADOBE ANALYTICS

1. Using the JJ ESQUIRE BARUCH OAI Reporting Suite for the current time period, make a "Calculated Metric", name it, and describe it, below. Take a screenshot of the screen where you created the custom metric and place it below.

2. What do you think your custom metric is useful for? (write a line or two)

3. Run a report that contains a "breakdown" - take a screenshot and paste it below:

4. What do you think the breakdown report you generated would be useful for?

5. What type of filter would be most useful in generating the following report (hint, the answer is in Lesson / Module 9).

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