Students should use the videos in the last assignment to, Marketing Management

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Students should use the videos in the last assignment to

Assignment: Adobe Analytics and Google Analytics

- Try your hand at using or creating segments of your own

Goal: Understand the segmentation capabilities built into Web Analytics platforms ADOBE ANALYTICS

Use a pre-existing (or create your own segment for extra points) in Adobe Analytics.

1. Paste the segment definition below (along with the name of your segment - screenshot)

2. Run a report using that segment - and paste a screen shot of the report with the segment, below.

3. Do you feel satisfied with the results of your report using the segment? (No right answer)

GOOGLE ANALYTICS

Students should use the videos in the last assignment to create a certain type of Segment in this assignment - I want student to play with Demographics. As we know, Google Analytics pulls in Geodemographic information from DoubleClick, and has been doing so for some time.

• Google Analytics Demographics & Interest.

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