What do you think is the primary hook coca-cola uses, HR Management

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What do you think is the primary hook coca-cola uses

Problem

Positive feedback has been expressed about Coca-Cola's corporate social responsibility and environmental initiatives. The company has received a number of honors for its sustainability efforts, and for the past 14 years it has been included in the Dow Jones Sustainability Indexes. What do you think is the primary "hook" Coca-Cola uses to truly rise above in this area?

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