As it has evolved, Apple has grown from a "computer" company into a corporation with products in a number of different markets (or industries). Recently, Apple seems to be exploring new ventures further removed from their historical roots. Most notable has been their efforts in the area of self-driving cars.
Looking at Apple as a portfolio of businesses, how would you group their various products into Strategic Business Units?
What do you feel are Apple's core competencies shared across multiple business units?
Describe and explain at least two examples of how Apple has achieved economies of scope.