1. What do we mean by the term "second screen"? Hint: you can always google it when in doubt. Second Screen means that when you use you mobile device while watching TV.
2. What is Bitcoin?
3. A type of digital currency in which encryption techniques are used to regulate the generation of units of currency and verify the transfer of funds, operating independently of a central bank.
4. What 2 fact was most fascinating for you in the two Nielsen documents you read and why?
5. what percent of online purchases are made via mobile devices? And why do you think it is not higher?
6. After reading the Wharton University article, tell me what type of digital consumer you are and why?
7. After watching the Nielsen Panel Discussion Video on the Consumer 360 by Nielsen, tell me the single item that resonated with you the most and why?