Case study-ncrcc teeing up a new strategic direction, Marketing Management

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Case study-ncrcc teeing up a new strategic direction

Case study-NCRCC: Teeing Up a New Strategic Direction

1. Describe the sampling strategy. How appropriate were the various sampling design decisions?

2. What, if any, problems did you find with the questionnaire as a whole? Consider structure, directions, question order, question phrasing, appropriateness of response strategy chosen, etc.

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Marketing Management: Case study-ncrcc teeing up a new strategic direction

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Marketing Management: Case study-ncrcc teeing up a new strategic direction

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