What do the authors mean by branding in sense, Other Management

What do the authors mean by branding in sense

Problem: "Of greatest concern to us is the deplorable "branding" of ABA programs" (P. 187 - loc 6016 )

1. What do the authors mean by 'branding' in this sense? Need Assignment Help?

2. Have you observed this in your own environment?

3. Why is this a concern?

4. What are the negative outcomes for clients -and the field - of this type of branding?

5. What can we as behavior analysts do to preempt - and correct - this view?

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Other Management: What do the authors mean by branding in sense

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