What do companies gain from crowdsourcing products and, Operation Management

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What do companies gain from crowdsourcing products and

1. What do companies gain from crowdsourcing products and ideas for products from consumers?

2. What was the value of having “Flavor Nations” formed from Dew Labs members? Value to PepsiCo? Value to the members?

3. Select a brand from PepsiCo’s portfolio (lists of brands can be found on the PepsiCo website). Develop a crowdsourcing campaign (or series of campaigns) for that brand.

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