What are the pros and cons of a top-down approach to global, Operation Management

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What are the pros and cons of a top-down approach to global

1. Provide a strategy for E-Com Marketing that includes plan for maintaining E-Com traffic & a plan for managing all aspects of digital marketing.

2. What are the pros and cons of a top-down approach to global marketing?

3. What are the pros and cons of a bottom-up approach?

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Operation Management: What are the pros and cons of a top-down approach to global

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Operation Management: What are the pros and cons of a top-down approach to global

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