How you modify search terms to achieve a successful search


Discussion Post

Using your research topic and formulated research question, list five key terms and use these to do a database search for journal articles on the topic. What were the outcomes of your database search? How did you modify your search terms to achieve a successful search? Which databases were most useful to you and why?

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Research: How you modify search terms to achieve a successful search
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