What detailing mean in the pharmaceutical industry


Problem: What does the term "detailing mean in the pharmaceutical industry?

a. Detailing involves a representative of the pharmaceutical firm calling on an individual physician to set up a meeting, where the representative will discuss one or two products with the physician

b. Careful attention to every detail of the drug manufacturing process

c. An exceptionally thorough cleaning, washing and precise coating process at the final stages of the production of each batch of pills which will favorably show off all the details of the pill

d. The requirement to the drug manufacturers to include the details of the drug side effects in journal and TV advertisements

e. The process of developing a pill design (shape, color, engraving, and other artistic and decorative detail

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