Problem
Many people think they can just "start selling stuff online," but as you are learning, there are quite a few layers to having a successful e-Commerce solution. You will take each of the topics you learn about in the course and use them to show the value of your implementation or upgrade.
You are charged with creating a proposal for an e-Commerce solution to a business to introduce e-Commerce to a current business or enhance a current e-Commerce solution. You will develop a proposal of a specific e-Commerce solution for Amazon. This proposal will provide evidence of what you can use as a viable solution with a sound return on investment (ROI). Please include the following:
1) Executive Summary - The basics of your business plan for the company of your choice
a) The specifics on what your solution will do for the company
b) A concise and complete overall summary of your project, emphasizing the findings and recommendation(s)
c) The e-Commerce business models your solution will follow and provide
d) A description for how this will enhance the company and increase the ROI
2) Marketing Plan - Forecasting plan, and predictions
a) Demographics for current and future customers, as well as how they will be reached
b) A synopsis of current competitors, how your plan is competitive, and the differentiation strategy
c) Advertising: What are the options, and what is the ROI? Within the e-Commerce options available, what advertising strategies will you recommend and why?
3) Research & Development -Technical aspects of your e-Commerce plan
a) How your plan is competitive against current competitors, and continuing plans for R&D
b) A description of how the proposed web features support e-Commerce
c) Details of what is planned for future social, mobile, and local marketing in terms of new options that you have researched
d) How you will address web servers, merchant software, website performance improvement, mobile applications, and web server hardware and software tools
e) How you will address integration issues related to the solution
4) Risks - Regular business risks, such as downward industry trends, cost overruns, and unexpected entry of competitors
a) Risks specific to e-Commerce, such as security risks, breach, supply chain, and other applicable risks
b) An analysis for the risks, as this is the main component of the risks section
5) Costs & Timeline -Pricing: the price to implement this solution, and the cost for maintenance
a) Who will provide tech support, and what it will cost
b) What model will be used for customer pay, and what this will cost
c) What technology solution will be delivered, and how it will be delivered. (Will it be cloud-based, AWS, hosted on site, or hosted in a third party?)
d) A complete development and delivery timeline in GANTT format.